Craft Biz Incubator

If you want a full-time creative business that allows you to earn money on your terms, then you need to be in the Craft Biz Incubator!


It's your time to do BIG things


I want you to take a moment and imagine a world where you could...

Dramatically grow your following - Constantly draw in new customers who simply can't live without more of what you make.

Authentically stand out from the crowd - Grow your business in-line with the core values of the brand you want to build.

Continually grow your income in an organic way that’s totally based on your lifestyle - Build income streams that are easy to implement alongside your handmade products and don't take extra time away from your core business.

Have extra hours in your day so that you get to enjoy life away from your business - Learn how to create systems that help you automate your workflow and generate more profit.

Feel confident in your choice - No more second guessing yourself, or listening to those who think you should get a 'real' job! What is that anyway?!

Turn your business into your full-time career - You’ve achieved what most people aren’t willing to do: start your own successful business by leveraging your new audience and potential.

Yes. It's totally possible!

Sara Millis, founder of Craft Biz Incubator

Welcome to the Craft Biz Incubator, my name is Sara.

I ran a craft business called Sara's Texture Crafts for 11 years before I sold it in 2017. In that time I learnt a lot, from what not to do (yes, I'm super honest about my mistakes) to exactly what to do to take my business from my original £100 investment into almost 7-figures of turn-over in 11 years... and no crazy hours involved either!

I have created the Craft Biz Incubator to help others follow their creative dreams and make their craft a full-time job.

So if you find yourself still thinking;

  • 'I wish I knew how to start a craft business that actually makes money.'
  • 'I wish I had a step by step guide on how to take my craft business full-time.'
  • 'I want to understand exactly what I need to do next in my business to make it a success.'
  • 'I want to earn a living doing what I do best, not in some office job that someone thinks I should have.'

Then the Craft Biz Incubator is the place for you!

"I am so pleased I joined the CBI - it's format is non-stressful and, because you can go at your own speed, it's perfect for me. It has given me a new focus in my business, as well as a new lease of life cos I've felt 'enabled' to follow my dreams. I feel empowered, supported and like a legitimate designer/maker for the first time ever!"

- Sarah, Bone Lane Yarns

Get started now!


Join the Craft Biz Incubator today and become part of a community built to drive you forward.

We are here to inspire, to motivate and to help you build your dream of success.

You deserve this and you can do it!

I've been where you are and I know that you are looking for;

Success built on proven techniques

  • 'I want step by step guides from someone who has been there and done it.'
  • 'I want relevant information to help me get to my next step.'
  • 'I'm skeptical about the advice I find online and I want to hear from someone who has run a successful craft business.'

Understanding of what it takes to run a business

  • 'I know my craft, but I struggle to understand better business practices.'
  • 'I want to be guided through learning and not just given a quick fix, so that I can understand how to expand my regular sales.'
  • 'I want to get started, but I need to know how to start my business in the right way, or even find my perfect customer.'

Not to feel alone and worthless

  • 'I need motivation and support throughout my learning process.'
  • 'I want to meet people who understand what I'm going through.'

Hey, I have you covered!


Do you struggle with motivation and confidence? Feel like you need a helping hand to guide you through this programme?

Select 'Monthly Plan with 1-2-1 Mentorship' at the checkout and get access to the Craft Biz Incubator and a 30-minute 1-2-1 monthly call to help with direction and motivation.

Spots are extremely limited and are only available when I have space in my client diary, so make sure you book while you still can!

“Your help is invaluable. Amazing progression and accountability, and thanks to CBI I know where I am headed, I have checkpoints to stay on track and it helps me actually do what needs to be done!”

- Cat, One Creative Cat

Get started now!


Why Craft Biz Incubator is so much more than just another course!

I've taken courses myself and I get that they give you drive and direction.


The Craft Biz Incubator is more than that, it's about community, it's about motivation and it's about regular bursts of inspiration that help you achieve your vision of success in the ever-changing sales landscape.

What you get access to when you join

When you join you are immediately immersed in an on-line community space built for craft business owners and makers with the aim of growth, development and support.

1 - Learn while you earn

Get access to; Online ebooks, courses and training designed to help you develop your business skills.

Get access to; Planners and worksheets to help you get organised.

Get access to e-copies of the quarterly My Craft Biz issues

2 - Access to Sara

With weekly office hour chats in our private Facebook Group and dedicated email support.

3 - Private Community

Get access to; weekly chat threads, group challenges and resource swaps.

PLUS - Exclusive access to 'Fearless Year of Growth',

a 12 month course designed to boost your business (worth £1,800).

Of course, it has to be remembered this is the first incarnation of the Craft Biz Incubator, so being part of it allows you to also shape it's future. You will be asked to take part in;

  • Polls on new content, courses and group challenges
  • Building our supplier database
  • Building our resources list
  • and more

Workshops and courses are sold on average between £45 and £150 each, so the value of signing up today excluding the coaching is around £2615 and rising as I add new content!


Do you struggle with motivation and confidence? Feel like you need a helping hand to guide you through this programme?

Select 'Monthly Plan with 1-2-1 Mentorship' at the checkout and get access to the Craft Biz Incubator and a 30-minute 1-2-1 monthly call to help with direction and motivation.

Spots are extremely limited and are only available when I have space in my client diary, so make sure you book while you still can!

"I will say, I am so very happy I signed up for this. You're a wonderful source of help and support and knowledge."

- Elly, Curio Yarns

Get started now!


'FEARLESS Year of Growth' - a year long exclusive course!

In this first year of the Craft Biz Incubator I intend to offer a year long course. Each session will be recorded LIVE with a Q & A to help answer any questions.

This is the course I wish I had when I started out, it would have helped me keep focused, keep pushing and most importantly it would have taught me how to stop stumbling around and actually bring me more success from day one!


  • Module 1 'The Plan' - creating your business action plan
  • Module 2 'Refocusing Your Brand' - redefining your message
  • Module 3 'Pricing For Profit' - building long-term sustainability
  • Module 4 'Updating Your Website' - focusing your pitch
  • Module 5 'Social Media' - looking at better management
  • Module 6 'Focused Social Content' - creating product content that works
  • Module 7 'Enticing Newsletters' - connecting with your audience
  • Module 8 'Easy Upsells' - making extra money from products that work with your brand
  • Module 9 'Choosing Multiple Revenue Streams' - using your skills to generate further income
  • Module 10 'Keeping Your Head Above Water' - workflow and self-care skills
  • Module 11 'External Marketing' - finding opportunities for your brand
  • Module 12 'Review Process' - reviewing your year and moving forward

You have two choices at this point...

You can carry on making the same mistakes leading to slow sales and small profit... and if so why not go get an office job just like everyone has been telling you.

Or you can change the game... You can build ground up the dream business you want!

Which is it going to be?

Meet Caroline one of my 1-2-1 coaching clients who can share with you how much of a difference coaching for your business can make!

Caroline has seen growth from £8k turnover per year to £24k, in the year we have been working together! You will get plenty of group coaching in the Craft Biz Incubator.

"Hi everyone. Just wanted to say how useful and encouraging I am finding Sara's mentoring sessions. We chat for about half an hour each month about aspects of my creative business that we feel I need/want to work on. At the end of each session i have a plan, and goals and feel confident to achieve! Sara is so skilled in her gentle, focused energy which inspires me, and her knowledge is amazing! Thanks Sara! You are the Tops!"

- Caroline from Gorgeous Yarns (1 to 1 coaching client who went from £8k to £24k turnover in a year using my strategies)

You will get plenty of group coaching in the Craft Biz Incubator!

Get started now!

Who is Sara?

Sara Millis comes from a creative product background where she turned her initial £100 investment into a six figure business in a niche area of the craft industry.

Throughout this time she taught a lot of colleagues and customers different aspects of what she did, so it seemed only natural to package these tools up and put them out there into the world.

In 2017 My Indie Life Blog was born - a place where fellow independent makers can find the essential tools they need to push their business forward and create the jump-out-of-bed job they always wanted!

"Look I'm not going to lie... I didn't know what the hell I was doing back in mid 2006 when I started out, but when I started to learn about how to run a craft business effectively, I began to create systems and tools that helped me manage my time and my business better. I learnt how to continually grow whilst maintaining great customer relationships. This is the underpinning of what I now teach and I have seen massive growth for my coaching clients!"

Read more about this project at

Who is the Craft Biz Incubator for?

* You have an idea for a craft business you want to build from the ground up
* Or you have a craft business that is in need of taking to the next level
* You are ready to invest in your self and your business
* You are ready to spend the time working hard to get the results you desire
* You want to grow your business and make a sustainable living
* You are going to commit to change

Craft Biz Incubator is not for you if;

* You are looking for a quick way to make money - honestly if you are looking for a pay cheque out of the gate, you should probably work for someone else!
* You want a quick fix - I promise you there is no such thing!
* You are not consistent - results fade fast without consistent effort!
* You don't show up - I can only go so far to keep you motivated and you can only learn the lessons given if you are motivated to do so!

Get started now!

I would never want you to be unhappy!

If you are unsatisfied with your membership you can cancel at any time.

Contact me in the first 30 days if you'd like a full refund.

Frequently Asked Questions

How long before I can expect results?
Meaningful results in your business take time, there is no way to avoid that and as each client will have a different business model and practices it is impossible for me to give exact time frames. I do however, give advice based on my expertise from past experience. Your business results will depend heavily on your own decision-making, work-ethic and accuracy of customer understanding. You ultimately are responsible for the path of your business and I am not liable for decisions you make to follow or ignore any advice given.
How long do I have access to the extra stuff?
How does lifetime access sound? After enrolling, you have unlimited access to the courses, ebooks, ezines, planners and teachings for as long as you remain a member - across any and all devices you own.
What if I have questions during my membership?
I am available via email if you have general content, or business questions and you can ask either myself or the group as a whole in our private Facebook Group. Please make sure that you email me privately for membership, or account questions.
What if I am unhappy with my membership purchase?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund.
Refunds and Subscription Cancellations
You can cancel your subscription at anytime, however no refunds will be made after the first 30 days of your membership. For refunds - contact me in the first 30 days and I will give you a full refund.
Confidentiality, Honesty and Transparency
Everything you and I share via email is strictly confidential. I do not keep notes on individual members. I also ask for confidentiality from other members who interact with you in our private Facebook Group. To get the best advice from me either by email or in our group I do require full and honest disclosure about your business in order to build an accurate picture of your current practices, so that I can help you plan a path to success. In return I am fully honest and transparent about my guidance and expertise.
Why do I have to pay VAT?
V.A.T. or Value Added Tax is only applicable in certain countries, so if your country does not charge you VAT on your purchases you will not be charged this at the checkout. VAT is only charged at the rate applied to you by your country under the recently introduced digital transaction laws of 2016. Any funds received as VAT will be surrendered to your country's government during the same tax year.
I am an independent consultant and as your coach I can make no guarantees on results gained from your business decisions and as such I am not liable for any results you may or may not achieve. Craft business coaching is not therapy or counselling, so whilst our business talk may move into areas of personal mindset I cannot provide you with personal therapy, counselling, medical advice or life-coaching.
How does payment work?
When you join the Craft Biz Incubator you are subscribing to a monthly, or annual club and therefore pay month, or annually. This payment is taken automatically from the payment card you originally paid with.
What happens if I need to renew my card during my membership?
You can renew your card on your member dashboard.
What happens if my card gets cancelled, or runs out?
If your membership payments fail because of one of these issues (or something else) then the system will send you 3 separate reminder emails to pay with a valid card, before it closes your subscription. Once your subscription cancels you will need to reapply for membership via the checkout with a valid card.